I wrote, directed, and produced this 30-second broadcast spot featuring World Jiu-Jitsu Champion and highly ranked UFC welterweight fighter, Gilbert “Durinho” Burns, for Project Rock x UFC. Gilbert is a pioneer in submission grappling and a leader in the fight game. He deeply studies strategy; I learned a lot about what it means to him to be an honorable warrior during this project. The spot aired during Fight Night on the Jumbotron, as well as ESPN+. Social releases on UFC, Project Rock, The Rock, and Gilbert Burns’ official channels.